Nice article David. Much more research to be done, but devices, technology and software are changing very fast, making it difficult for good research to keep up. I’ll also note that in looking at the demographic “buckets” common in mass media advertising, we always lamented that 25-54 was more of an extended family get together rather that a useful target audience. Actually, 55+ is equally broad in terms of the habits and lifestyle of a 55 year old vs. an 85 year old.
Nice article David. Much more research to be done, but devices, technology and software are changing very fast, making it difficult for good research to keep up. I’ll also note that in looking at the demographic “buckets” common in mass media advertising, we always lamented that 25-54 was more of an extended family get together rather that a useful target audience. Actually, 55+ is equally broad in terms of the habits and lifestyle of a 55 year old vs. an 85 year old.